I’m Cass and I’m a designer with over 12 years of experience in branding, digital storytelling, and illustration.
I have had the opportunity to travel and live in various parts of the world, including India, Taiwan, and Argentina, where my son was born and continues to be an endless spring of inspiration.
I don't too seriously or stiffly about my designs or they will not get me anywhere creatively; it will only be restricting.
When I begin work with a client, research is my number one goal. With all clients, I want to know as much about them as possible can before I start to design. It's important to know about the client’s goals, wants, needs, current problems, who they are, and what their audience expects of them. I'm both creating a visual language for how they are inside, and how they want to be outside.
The sketching process is the next step for me. For any designer, it is a rare occurrence where the first idea is the best, and I'm no different. I will sketch in a state of play, trying anything and everything that comes to mind, whether it seems like it will be a good idea at first or not. I like to design for the long-term. A design that is successful is one that is recognizable, as well as easily and consistently used.
I strive to bring the best of both worlds into my design work, drawing from my diverse cultural experiences and perspectives gained through my travels. c@cassandraconner.com
“I like to think of design as a ‘state of play,’ you have to be in a state of play to design. If you’re not in a state of play you can’t make anything. ”